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Google & Meta ads management
Ads that are judged on what each enquiry cost.
Clicks and impressions are easy to grow and tell you nothing. We build Google Search and Meta campaigns around one number: what you paid for each real enquiry. We check that number against your CRM, not just against the ad platform.
What's usually wrong
Things we've found in real ad accounts.
These come from accounts we've audited or taken over. None of them show up on the dashboard. All of them cost money.
A click on the phone number counted as a lead
The account reports "conversions" that are really someone tapping the number, whether or not they ever called. Google then bids to get more taps, not more customers.
Ads still running to a page that's gone
Live ads sending paid clicks to a 404, or to an old domain the business no longer uses. Every one of those clicks is paid for.
Tracking that names every campaign "{campaign}"
One broken tracking template meant every lead arrived labelled with a placeholder instead of the campaign name, so nobody could tell which campaign was working.
Google changing the account on its own
Auto-applied "recommendations" removed a keyword from a live campaign, and nothing recorded it. We switch auto-apply off and log every change ourselves.
What we do
Search first, then retargeting.
We start with Google Search, where people are already looking for what you do. Then Meta and Google retargeting reach the people who visited and didn't enquire, which usually costs less per person.
Most of our clients run on one platform, not both. We'll recommend the one that fits your business, and say so if neither is worth the money yet.
- Campaigns built on real search termsKeywords customers actually type, with match types and negatives kept tight.
- Conversion tracking you can trustOnly real enquiries count as conversions, checked against what lands in your CRM.
- Landing pages that match the adEach ad goes to a page about that service, with the form tested end to end.
- A weekly test-and-learn cycleOne change at a time, given time to show a result, and written down.
- Monthly reporting in plain EnglishWhat changed, what it cost, and what each lead cost.
How we work
You'll always know what you're paying for.
Audit
We find what's costing you enquiries now, using your accounts and your data.
Plan
The fixes in order of what they're worth, with a recommendation, not a menu.
Build
Ads, pages, automations and tracking, each tested before it goes live.
Report
Monthly: what changed, what it cost, and what each lead cost.
45-day no-questions refund
We're confident enough in the work to offer a risk-free, 45-day money-back guarantee.
FAQ
Ads questions.
Google or Meta: which should I use?
For most trades and service businesses, Google Search comes first, because the person is already looking for you. Meta suits retargeting and offers people don't search for. We'll recommend one based on your business, not both by default.
How do you measure results?
By cost per real enquiry, checked against the leads in your CRM. Platform numbers alone can count things that aren't leads, like a tap on your phone number.
Free audit
Get a free audit of your ad account.
We'll check your tracking, targeting and spend, then send you a written report showing what's working and what's wasting money.
Prefer to talk? Call 0489 183 293.